July 2015
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Meanwhile at the ECC
Since its establishment in February
2012, the CAB Education & Culinary
Center (ECC) has served as a unique
gathering place. Partners in and
outside of the beef industry are
gaining insight into the brand and the
quality beef that defnes it.
From cattlemen to media guests
and scientists to chefs, more than 225
groups have visited the Wooster, Ohio,
venue from all parts of the world. This
ECC column within Brand News will
help keep producers current on recent
events there.
@
Consumer cooking class, May 1
@
Palmer Foods, May 4
@
Piggly Wiggly, May 5-6
@
International Round Up, May 12-14
@
Smucker's executive team, May 27
Digital extras
Certifed Angus Beef LLC (CAB) and the American Angus Association provide these video
segments. Readers of our digital edition can click on the photo to launch the respective
YouTube video. The url (www …) for each video is also provided for our print edition
readers.
Angus cattle bring
more at auction than their
contemporaries of other
breeds. Steve Suther, director
of industry information for the
Certifed Angus Beef
®
(CAB
®
)
brand, discusses the results
of the most recent "Here's the
Premium" study. Here's the
clip: https://www.youtube.com/
watch?v=7YFQTLW16l4.
John Stika, CAB brand
president, talks about the
current market dynamics and
what they mean for high-quality
cattle producers. Here's the
clip: https://www.youtube.com/
watch?v=Cr6QrjdlLNQ.
Steve Holloway of the Food
City retail supermarket chain
and Tara Adams, CAB director of
supplier and account marketing,
discuss the important role beef
plays at retail. Here's the clip:
https://www.youtube.com/
watch?v=11IOIU4ZVWw.
Kevin Kolman, grill master
for Weber Grills, talks about
the keys to good grilling and
why they're so important
for him. Here's the clip:
https://www.youtube.com/
watch?v=ziecB956BsU.
and specifcally promote the brand near
Tijuana, an area that was lacking in signifcant
brand presence. Targeting shoppers who
request high-end cuts, Calimax is expected
to represent 2 million to 3 million pounds of
CAB annual product sales that will include a
mix of end and middle meats.
Marketer of the Year outgrows home
We love what we do. Seems the tagline
belonging to longtime CAB distributor
Scavuzzo's parallels with that of the American
rancher. It's a recipe for success.
In a change to the competitive market that
is Kansas City, the 30-year licensed partner is
thriving as an independent distributor — to
the point of requiring a new facility to match
its growth.
"Instead of being the type that has always
done things the same way, they're looking for
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