The Angus Journal is a monthly magazine known for in-depth coverage of American Angus Association programs and services; the Angus business; herd management techniques; and advertising reflecting genetics herd philosophies.
Issue link: http://angusjournal.epubxp.com/i/435083
WOODLAWN FARMS L.B. Pierce & Sons Inc. Box 38 • Creston, IL 60113 Blanford Pierce (815) 384-4450 Cell (815) 766-0911 Fax (815) 384-4450 Call and Visit Herd Established 1881 8681 Hickory Hills Road • Rock Falls, IL 61071 Ranch (815) 622-0002 • Fax (815) 622-0005 Ben (815) 499-2271 • Matt (815) 499-2272 Jay (815) 535-1990 • Gary (815) 535-1958 sandrocklandandcattle@yahoo.com saukvalleyangus.com Visitors Are Always Welcome! Be a part of the Illinois section, call Casey Jentz 608-234-1998 • cjentz@angus.org or Karri Mildenberger 816-383-5289 kmildenberger@angusjournal.com Daryl Schnelten Cattle Operations Manager (217) 493-1924 RR1, Box 23 Rockbridge IL 62081 rocklinfarms@gmail.com www.rocklinfarms.com Call or visit us any time! Libby Mathers, Tom Mathers and Garrett Lampe 9397 Springfield Road Tremont, IL 61568 309.925.7711 309.620.1608 Garrett's cell lampeg@hotmail.com www.toplineangus.com January 2015 n ANGUSJournal n 85 would need to fund the effort locally, but with funding from the beef checkoff, ANCW has developed a downloadable "Campus Events Toolkit" to offer best practices and ideas for such events. It is available at www.ancw.org under the Programs tab. Planning for 2015 Looking ahead, Crawford and Bohnenkamp remain enthusiastic for ANCW's beef promotion efforts in 2015 — even in spite of budget cuts. Bohnenkamp explains that beef checkoff funding amounts for 2015 are considerably lower than in years past, but she says, "We plan to apply for several private grants and want to continue to build a strong pipeline peer to peer, student to student, mom to mom." Crawford says that beef checkoff funding for the face-to-face retail promotions on the national level will continue. She says they may look at different retailers so they have data to compare and contrast experiences in reaching different consumers. Additionally, they may start with spring promotions instead of solely focusing on summer. "We want to be able to show people pan broiling and other options for preparing beef in addition to grilling," Crawford says. All total, Bohnenkamp emphasizes that multiple promotion efforts will continue to be important in driving beef demand. "There's not a silver bullet — not just one thing will drive beef demand. It takes several things and several organizations working together; CattleWomen are glad to be part of that effort," she says. "We know we have unique value no one else can bring to the table with regard to educating and informing consumers about beef. CattleWomen are proud to connect with consumers as women to women and moms to moms." Editor's Note: Kindra Gordon is a cattlewoman and freelance writer from Whitewood, S.D.